Carol Vernallis...
Focused on looking into pop genre music videos and how they have been edited, whilst looking into Hollywood films identifying distinct relations within each.
When looking particularly into music videos, Vernallis found that to create a well put-together, pop, music video you would need to included several elements.
The first being an incomplete narrative, this means that the video would break away from narrative shots and focus on performing elements. The order of shots would be unconventional, making the music video move more freely in between shots as there. Throughout the duration of the video, not all shots have been used to connect a location to another (however this would be needed if it were a Hollywood film) and the times of filmed shots do not need to be accurate (i.e. one shot is in the daytime, another at night-time) this then making the narrative seem incomplete.
Vernallis has also discovered that discontinuity is used during pop genre music videos as it draws the audience away from the narrative; allowing them to focus on the artist performing. To keep the audience continually entertained pop music videos need to find away to visually hook their viewers, this can be done by graphic matches using the performer to be in the same clothing however the location and time of day possibly changes. The last detail Vernallis has focused on when identifying a pop music video is that sometimes all the elements, e.g. colour, editing, performing are the same however there is one distinct detail that dominates a shot.
I looked at the artist Will Smith and his song, Miami as this music video shares some of the topics identified by Carol Vernallis, some being more prominent then others. The video below is the original video and from what Vernallis has discovered by looking into music videos, allows you to notice as well.
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